Step 1 of 7
Business Basics
The foundation of your entire online presence. Every detail must match exactly across all platforms.
Must match your license and GMB exactly — character for character.
Must match GMB exactly.
Step 2 of 7
Location & Service Areas
NAP consistency is everything. Your address must be identical across GMB, your website, and every directory.
This becomes your homepage target keyword city.
Max out your GMB service areas. Be exhaustive — surrounding suburbs, neighborhoods, zip codes.
Step 3 of 7
Hours & Credentials
Trust signals that prove legitimacy to Google, AI systems, and real customers.
Displayed prominently on site and GMB for trust and credibility.
Brand authority links signal trust to Google.
Step 4 of 7
Services
Every service becomes a page. Every page becomes a ranking opportunity. Be exhaustive — even services you do occasionally.
This is your GMB primary category and homepage H1 keyword.
GMB allows up to 10 total categories. We'll use all of them.
We optimize up to 30 services per GMB category. Each becomes a dedicated page on your website.
This shapes which keywords and pages we prioritize for your target revenue.
Step 5 of 7
Brand & Identity
Your personality online. Customers decide in seconds whether to trust you — this is what builds that trust.
This becomes the core of your website copy and trust signals.
We'll add a review widget to your homepage and use this in outreach scripts.
Step 6 of 7
Assets & Access
What we need to build your presence and connect everything properly.
Cash
Check
Visa / Mastercard
American Express
Zelle
Venmo
PayPal
Invoice / Net 30
Financing
This is a GMB attribute. Checking yes can increase visibility for certain searches.
Step 7 of 7
Review & Submit
Confirm your information before we begin building. Anything missing or wrong here delays your results.
You're in the system.
We've received everything we need. Expect a message from the Aura Authority team within 24 hours to confirm your build has started.
© Aura Authority — Your presence is our product.